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Category Archives: Market Research

TOP 5 THINGS TO DO NOW TO BRAND YOUR EVENT FOR SEARCH ENGINES & BEYOND

Written on September 24, 2012 at 9:22 pm, by

There are moments when I’m almost painfully aware of how long I’ve been doing internet marketing (since 1995, if we’re really keeping track). One of my main reminders is seeing the change in web browsers. In the old days, it was Netscape vs. Internet Explorer, and it was a constant challenge to make websites look  Continue Reading »

Join Our Webinar “Trends in Online Marketing”

Written on July 12, 2012 at 4:04 pm, by

  Trends in Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/917753470   The web changes so fast that keeping up with the latest and greatest online trends can seem like a full-time job. But since none of us have that kind of time, join Saffire Events for a fast-paced session to  Continue Reading »

What’s the big deal about ecommerce?

Written on May 21, 2012 at 7:03 pm, by

If you’ve had a conversation with one of our team members for longer than 30 seconds, we’ve probably told you how important we think ecommerce is to the success of any event.  Our roots are in ecommerce for large companies and we’ve proved our theory to be true, so it’s no surprise we are so  Continue Reading »

The Anatomy of a Sponsorship

Written on April 19, 2012 at 3:56 pm, by

As the marketing mix continues to evolve, businesses are looking for new ways to reach their customers, which means they are more likely to spend money on sponsorships than ever before. In fact, it is estimated that this year companies in the US will spend close to $18.9 billion dollars in sponsorships on events like  Continue Reading »

Join Our Webinar “Trends in Online Marketing”

Written on April 12, 2012 at 2:01 pm, by

  Trends in Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/533051302   We’ve been in the website business since 1998, so we’ve seen a lot of online trends come and go. As website veterans, our team knows what signals to look for to indicate “the next best thing” by reading articles  Continue Reading »

SXSW Recap: Social Storytelling & Building a Narrative for Your Brand

Written on March 14, 2012 at 4:58 pm, by

I attended a session on Monday presented by Helen Klein Ross, the creative mind behind @bettydraper, a twitter account that maintains the voice of AMC’s mega-popular character Betty Draper, played by January Jones, in the hit show Mad Men. Everything about this twitter account is spoken in the voice of the character from the show.   Continue Reading »

Join our Webinar “Why Mobile Marketing is No Longer Optional”

Written on February 22, 2012 at 6:51 pm, by

  Why Mobile Marketing is No Longer Optional Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/874663118   It is estimated that by 2014, more people will access your website via a mobile device than a desktop computer. This means that the future of the web is in the palm of your hand, and  Continue Reading »

The power of DIY

Written on February 24, 2011 at 8:54 pm, by

Wow. We’ve been building big websites for a long time.  And for about a decade, we’ve been telling people that not only would we never build a website without tools to manage it themselves, but we feel that web developers who do are borderline unethical. I know, “them’s fighting words.” But think about it. There  Continue Reading »

The guy down the street

Written on February 24, 2011 at 2:15 am, by

I started doing market research today on what people are looking for in their event websites. On my first phone call to a fair about her event website, I found out that she was pretty happy with the guy down the street who does their website. This was great to hear, since most of the  Continue Reading »