Here are some of the things we do to ensure your website is dependable and successful.
Full-Service Strategy
With Saffire Events, we're with you every step of the way. You get a dedicated team member who will make sure your Saffire installation is released on time and on budget through a detailed launch timeline.
Easy-to-Navigate Interface
Don't give your customers the opportunity to throw their hands up in confusion when they are trying to learn about your event. Your site will have all the important details of your event without being overwhelming. It will also include a site map to serve as a guide if site visitors ever get lost and to increase search engine ranking.
Built For Google From the
Ground Up
Setting your site up for Google isn't an afterthought. It's integrated into how we build your site every step of the way. From featuring keywords in prominent positions to assuring search engines can easily "crawl" your site, we are always working to make your website as visitor and search engine friendly as possible.
Enticing Homepage
If your visitors aren't enticed to navigate from your homepage, you've lost them. We draw them in with links to main event categories right from the homepage. Your homepage can also showcase chosen activities with images, feature your sponsors, countdown to your event, play music, show the weather and offer an interactive quick vote.
Customer Interaction
Saffire allows customers to interact with your site on many different levels and gives them a clear focuses on getting involved with your events. With our interactive event schedule, customers can browse, search, sort and filter events. They can become a “fan” of an event, or add an event to their personal list of things they don't want to miss. Customers can even save events to their Microsoft Outlook calendar.
Blog
Saffire includes a Wordpress blog that maintains the look and feel of your website. The blog is seamlessly integrated into your website and creates a more personal connection with customers. Our team can easily train you on how to maintain your blog by adding content and images.
Social Media
Social networking allows you to reach out to potential customers in their daily lives to create long term relationships. Visitors can connect with your Facebook, Twitter, Pinterest and YouTube from any page on your site. They can also easily share events with their friends on their own networking sites with the click of a button on the event's page.
Mobile Site
Mobile Sites are a critical part of online marketing, so Saffire includes a mobile event site along with your website. We automatically redirect visitors to the mobile site, so they always see your website looking the way it was intended. Saffire will assure that your customers get the information they need from wherever they may be.
Email Marketing System
One of the best ways to increase traffic on your website is to take advantage of email marketing campaigns. We have our own easy-to-use email marketing system called SaffireMail™ that includes a customized template to match the look and feel of your website. Our drag-and-drop technology makes it easier than ever to create exactly the email layout you want!
Text Updates
With the increase in the popularity of texting, especially among the younger crowd, events need to be able to reach your customers where they already are - on their cell phones! SaffireText™ allows you to manage mobile phone numbers and easily send text messages to your customer base.
User-Friendly Cart
Saffire includes a user-friendly shopping cart for purchasing admission to events and more. Customers are given the opportunity to checkout with an account or as a guest. Shoppers can see their cart contents at all times and move to checkout from any page on the site. If they need more time, shoppers can save or print their cart. There is a tendency to lose people in every step of the shopping process, so Saffire has a one-page checkout that is simple and concise.
Simple Account Management
The fair and rodeo industry is full of twists and turns, and not just on the rides. A content management system allows you to easily update information on your site at any time. Saffire will provide you with an in-depth tutorial of this system and provide direct support in the case of any further questions in the future. You will have complete flexibility with your site's content.
Website Analytics
Watching website trends is a great way to improve over time. We set up a Google Analytics account for you to keep track of where site visitors spend time and what marketing strategies drive traffic to your site. You can also track online ticket sales and which campaigns are the most successful.